Amazon Fresh

This is another marketing initiative from USPS to demonstrate how a direct mail campaign can add value to Amazon Fresh' business and marketing objectives. The two panel self mailer is die-cut around a BBQ lid with a primary headline. When the target folds back the lid, the headline is paid off with more copy and an invitation to start a free 30-day trial.

This piece delivers a simple and fast marketing message while leveraging Amazon's existing brand equity.

Team
Creative Director: Harvey Lee
Art Director: Jeff Deamer
Senior Copywriter: Mark Haven