Cathay Pacific Asia Miles

This direct response campaign was an effort to incentivize US flyers to book flights to Asia and earn more Asia Miles to go more places. By showing iconic monuments from Asia and around the world, we entice the target to book a flight with Cathay Pacific to earn more adventures.

At the top is an early concept design of a masthead banner that I'm rather fond of. At the bottom you can see how the creative netted out with an example of one of the HTML 5 banners and the Landing Page.

Team
Creative Director: Zane Cooper
ACD, Copywriter: Tyler Griffis
Art Director: Jeff Deamer
Animation: Andrew Burt