USPS: Nature Box

We were asked by USPS to show the CMO at Nature Box how direct mail can be a valuable marketing tool that can incrementally increase brand awareness and their subscriber base. Besides the free sampler and 50% off offers, in this four panel self mailer we give the target a useful guide to in-season produce (panel 3). This positions Nature Box as a knowledgeable source on healthy living that actually cares about how people eat.

Whenever possible, I like to add something of value to an ad. It costs nothing and it gives the target something of value for free. It could be the deciding factor on whether a piece becomes more landfill or taped to a refrigerator in someone's home.

Team
CD, Copywriter: Kevin Seidel
Senior Art Director: Harvey Lee
Art Director: Jeff Deamer