Paper Journey

Most of us ad folks have gone through the process of student loan consolidation. I remember when I consolidated my student loan debt—it was a grueling and tedious process. So when
Wells Fargo asked us to create a video educating young people
on student loan consolidation,
we knew we had our work cut
out for us.

We envisioned a fantastical paper world that would be interesting enough to hold the short attention span of young adults. Partnering with Roof Studio, we were able to bring this vision to life using stop motion animation. All of this was done on a very conservative budget.

The Paper Journey was awarded two 2015 Bronze Telly Awards for Use of Animation and in the category of Financial Services/Banking.

Team
VP, GCD: Neil Levy
Art Director: Jeff Deamer
Senior Copy Writer: Mark Haven
Video Production: Roof