USPS: T-Mobile

USPS asked us to demonstrate how a highly relevant and disruptive direct mail campaign could increase awareness and conversion of T-Mobile's Data Stash program. The problem we had to overcome was that all data plans are confusing and most people perceive them to be the same across all carriers.

The front cover of our self mailer featured funny mustache stickers (ie. The Sheriff, Oil Baron, and Ye Olde Swindler) and a headline invited the target to "grow a better kind of stash." This visual pun added fun and clearly highlighted the benefits of T-Mobile's Data Stash. The target is further incentivized with an opportunity to win an extra 1GB/Month of data by posting their best mustache photo to Instagram with #FlashyourStash.

Team
Creative Director: Harvey Lee
Art Director: Jeff Deamer
ACD, Copywriter: Kara Hallstrom