Wells Fargo Home Mortgage

Here is a concept that never saw the light of online marketing. It's a bit thin on the concept side (e.g. "pops up" Okay. Okay. See/saw. We get it. Great job). But I'm rather fond of the art direction. The use of paper collage in digital media is not new, but it lends an organic and down-to-earth feeling to the Wells Fargo brand.

Team
VP, GCD: Neil Levy
Art Director: Jeff Deamer